{"title":"Small Business Workshops","description":"\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eTHE WORKSHOP SERIES\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWorkshop 1 — Google \u0026amp; Bing Business for Small Business\u003c\/strong\u003e 📅 Wednesday 4 June 2026 | 9:30am–12:30pm The free tool that puts you in front of customers actively searching for what you do, right now. Are you using it properly? \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWorkshop 2 — AI Basics for Small Business\u003c\/strong\u003e 📅 Wednesday 9 July 2026 | 9:30am–12:30pm Not scary. Not fake. Just smarter. Learn how AI tools can give you back hours every week. \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWorkshop 3 — SEO Basics for Small Business\u003c\/strong\u003e 📅 Wednesday 3 September 2026 | 9:30am–12:30pm Your website looks great. But can Google actually find it? Learn the basics that make all the difference. \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWorkshop 4 — Marketing Your Small Business in the New Era\u003c\/strong\u003e 📅 Wednesday 8 October 2026 | 9:30am–12:30pm Forget what you think you know about marketing. It's not all Meta ads and Instagram posts. Let's talk about what actually works. \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBundle Offer:\u003c\/strong\u003e 🎟 Book all 4 workshops and save — \u003cstrong\u003e$340\u003c\/strong\u003e (save $48)\u003c\/p\u003e","products":[{"product_id":"google-bing-business-for-small-business-workshop","title":"Google \u0026 Bing Business for Small Business Workshop -  Thursday 4th of June 2026","description":"\u003ch2\u003e\n\u003cmeta charset=\"utf-8\"\u003eGet Found on Google — Without Spending a Cent on Ads\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGoogle Business Profile Workshop for Small Business Owners\u003c\/p\u003e\n\u003cp\u003e📅 Thursday 4 June 2026 | 9:30am – 12:30pm\u003c\/p\u003e\n\u003cp\u003e📍 Events on Citrus, 21 Citrus Street, Braeside Melbourne\u003c\/p\u003e\n\u003cp\u003e🎟 \u003cstrong\u003e$97 per person\u003c\/strong\u003e | Light refreshments included\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEvery day, thousands of people in Melbourne search Google for exactly what your business offers. And every day, many of them choose a competitor, not because that business is better, but because it shows up and yours doesn't.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eGoogle Business Profile (formerly Google My Business) is the single most powerful free tool available to small businesses. It's how you appear in local search results, on Google Maps, and in the information panel when someone searches your business name. It builds trust, drives foot traffic, generates calls, and collects reviews.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMost small business owners have either never set it up, set it up years ago and forgotten about it, or don't realise that what worked two years ago no longer works today.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eGoogle reviews are just the beginning.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWHAT YOU'LL LEARN:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIn this 3-hour hands-on session, you will:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eSet up or audit your Google Business Profile from scratch\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eOptimise every section so Google's algorithm works in your favour\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eUnderstand how Bing Places fits into your strategy (yes, it matters)\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eBuild a simple, sustainable system for keeping your profile active and up to date\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eLearn how to generate more genuine reviews and how to respond to them\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eDiscover the features most businesses ignore that can double your visibility\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eWalk away with a monthly checklist you can actually maintain\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis is a hands-on session — you'll be working through your own profile live in the room with guidance every step of the way.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWHAT'S INCLUDED:\u003c\/strong\u003e ✔ 3-hour workshop with live, guided action ✔ Light refreshments + tea and coffee station ✔ Monthly maintenance checklist (yours to keep) ✔ Small group format for personalised support ✔ Optional follow-up 1:1 audit available\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBRING WITH YOU:\u003c\/strong\u003e 💻 Fully charged laptop 📱 Your phone 🔑 Access to your Google account 📝 Pen and paper (or use ours!)\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eTHIS WORKSHOP IS PERFECT FOR YOU IF:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYou've never set up a Google Business Profile, or you're not sure if yours is even active\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYour profile exists but hasn't been updated in months (or years)\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYou're getting some reviews but don't know how to get more\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYou want to show up higher in local search without paying for ads\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYou're a tradie, retailer, therapist, consultant, café owner, any local business\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Events on citrus","offers":[{"title":"Early Bird","offer_id":51247056519483,"sku":null,"price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Workshop Ticket","offer_id":51247056552251,"sku":null,"price":97.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/1738\/9627\/files\/kingston-collective-5-1755253529-689f0b19de463.jpg?v=1755253532"},{"product_id":"ai-basics-for-small-business-workshop","title":"AI Basics for Small Business - Thursday 9th of July 2026","description":"\u003ch3\u003e\n\u003cmeta charset=\"utf-8\"\u003eAI Won't Replace Your Business. Ignoring It Might.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAI Basics for Small Business — Work Smarter, Not Harder\u003c\/p\u003e\n\u003cp\u003e📅 Thursday 9th July 2026 | 9:30am – 12:30pm\u003c\/p\u003e\n\u003cp\u003e📍 Events on Citrus, 21 Citrus Street, Braeside Melbourne\u003c\/p\u003e\n\u003cp\u003e🎟 \u003cstrong\u003e$97 per person\u003c\/strong\u003e | Light refreshments included\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eTHE PROBLEM:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eArtificial intelligence is not going away. It's not a fad, it's not just for big tech companies, and it's definitely not something you can afford to ignore while your competitors quietly use it to get ahead.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBut let's be honest, most of the noise around AI is overwhelming, confusing, and full of hype. It can feel like everyone else knows something you don't. And the last thing you want is to start using tools that make your business feel fake or generic.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHere's the truth: used the right way, AI doesn't replace your voice or your value. It gives you back time, time you could spend on the parts of your business (and your life) that actually matter.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis workshop isn't about generating fake photos or copying someone else's content. It's about practical tools that help you do more with less effort, more consistently, every single week.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWHAT YOU'LL LEARN:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIn this 3-hour hands-on session, you will:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eUnderstand what AI actually is, in plain English, no tech degree required\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eDiscover which AI tools are genuinely useful for small businesses right now\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eLearn how to use AI to help with writing, planning, responding to enquiries, and content ideas, without losing your authentic voice\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eBuild simple AI-assisted workflows you can use immediately\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eUnderstand what AI cannot and should not do for your business\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eLeave with a shortlist of tools and a practical starter plan tailored to your business\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYou'll have your laptop open and be trying tools live, because reading about AI is nothing like actually using it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWHAT'S INCLUDED:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e✔ 3-hour workshop with live tool demonstrations and hands-on practice ✔ Light refreshments + tea and coffee station ✔ Curated AI tool guide for small business (yours to keep) ✔ Small group format for personalised support ✔ Optional follow-up 1:1 session available\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBRING WITH YOU:\u003c\/strong\u003e 💻 Fully charged laptop 📱 Your phone 📝 Pen and paper (or use ours!)\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eTHIS WORKSHOP IS PERFECT FOR YOU IF:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYou've heard a lot about AI but have no idea where to start\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYou're worried AI will make your business sound robotic or inauthentic\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYou're spending too many hours on tasks that feel repetitive\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYou want to understand it before your competitors get even further ahead\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYou're curious but cautious, and you want straight answers, not hype\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Events on citrus","offers":[{"title":"Early Bird","offer_id":51247059337531,"sku":null,"price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Workshop Ticket","offer_id":51247059370299,"sku":null,"price":97.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/1738\/9627\/files\/kingston-collective-5-1755253529-689f0b19de463.jpg?v=1755253532"},{"product_id":"seo-basics-for-small-business","title":"SEO Basics for Small Business - Thursday 6th of August 2026","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3\u003eYour Website Looks Great. But Can Anyone Actually Find It?\u003c\/h3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eSEO Basics for Small Business, Get Your Website Found on Google\u003c\/p\u003e\n\u003cp\u003e📅 Thursday 6th August 2026 | 9:30am – 12:30pm\u003c\/p\u003e\n\u003cp\u003e📍 Events on Citrus, 21 Citrus Street, Braeside Melbourne\u003c\/p\u003e\n\u003cp\u003e🎟 \u003cstrong\u003e$97 per person\u003c\/strong\u003e | Light refreshments included\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eTHE PROBLEM:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIt's never been easier to build a website. Drag-and-drop builders, beautiful templates, and affordable hosting mean almost any small business can have a professional-looking site online in a weekend.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBut looking good and being found are two completely different things.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThere's a reason website developers charge thousands of dollars to build a site properly. It's not the design, it's the strategy behind the words, the structure, the settings you can't see, and the ongoing updates that tell Google your website is worth showing to customers.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMost small business websites are essentially invisible, not because they're bad, but because SEO has never been explained in a way that's actionable for someone running a business on their own.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis workshop changes that.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWHAT YOU'LL LEARN:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIn this 3-hour hands-on session, you will:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eUnderstand what SEO actually means and why it matters for your business specifically\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eLearn how Google decides which websites to show, and how to make yours one of them\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eAudit your own website live in the room and identify quick wins\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eDiscover the right keywords for your business and how to use them naturally\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eLearn what to write on your pages, how to structure your content, and what to update regularly\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eUnderstand the technical basics (page speed, mobile-friendliness, metadata) without needing a developer\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eBuild a simple ongoing SEO routine that takes less than an hour a month\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYou'll be working on your actual website in the session, bring your login details and prepare to make real progress.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWHAT'S INCLUDED:\u003c\/strong\u003e ✔ 3-hour workshop with live website audit and action ✔ Light refreshments + tea and coffee station ✔ SEO basics checklist for small business (yours to keep) ✔ Small group format for personalised support ✔ Optional follow-up 1:1 website audit\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBRING WITH YOU:\u003c\/strong\u003e 💻 Fully charged laptop (with access to your website backend) 📱 Your phone 🔑 Your website login details 📝 Pen and paper (or use ours!)\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eTHIS WORKSHOP IS PERFECT FOR YOU IF:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYou have a website but have no idea if Google is actually sending people to it\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYou've heard the term \"SEO\" but it's never been explained in plain English\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYou built your website yourself and want to make sure it's working as hard as it should\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYou're paying someone to manage your SEO and want to understand what you're actually paying for\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYou want more organic traffic without paying for ads every month\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Events on citrus","offers":[{"title":"Early Bird","offer_id":51247069856059,"sku":null,"price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Workshop Ticket","offer_id":51247069888827,"sku":null,"price":97.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/1738\/9627\/files\/kingston-collective-5-1755253529-689f0b19de463.jpg?v=1755253532"},{"product_id":"marketing-your-small-business-in-the-new-era","title":"Marketing Your Small Business in the New Era -  Thursday 3rd of September 2026","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3\u003eMarketing Your Small Business Has Changed. Have You?\u003c\/h3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eMarketing Your Small Business in the New Era, Cut Through the Noise and Connect with the Right Customers\u003c\/p\u003e\n\u003cp\u003e📅 Thursday 3rd September 2026 | 9:30am – 12:30pm\u003c\/p\u003e\n\u003cp\u003e📍 Events on Citrus, 21 Citrus Street, Braeside Melbourne\u003c\/p\u003e\n\u003cp\u003e🎟 \u003cstrong\u003e$97 per person\u003c\/strong\u003e | Light refreshments included\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eTHE PROBLEM:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLet's bust a myth right now: you cannot run a sustainable business on social media alone. If that's your entire marketing strategy, you are one algorithm change away from losing everything you've built.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe marketing landscape has completely shifted. Budgets are tighter. Attention is harder to earn. And the old playbook, post on Instagram, run a Facebook ad, repeat, is delivering less and less return for more and more effort.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe good news? There are marketing opportunities hiding in plain sight that most small business owners have never even considered. And the businesses that are thriving right now aren't necessarily the ones spending the most, they're the ones showing up in the right places, consistently, in a way that builds genuine trust.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBeing seen in one place isn't enough. Being seen everywhere your customer already is, that's where the magic happens.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWHAT YOU'LL LEARN:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIn this 3-hour hands-on session, you will:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eUnderstand why \"just do social media\" is no longer a marketing strategy\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eMap out where your specific ideal customers actually spend their time (it might surprise you)\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eDiscover low-cost and no-cost marketing channels you probably haven't considered\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eLearn how to build a multi-platform presence that creates trust and recognition\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eUnderstand how to stretch a tight marketing budget further than you thought possible\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eCreate a simple marketing plan that's realistic for a one-person or small team business\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eStop feeling overwhelmed by marketing noise and start making clear, confident decisions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis is hands-on and interactive, you'll be building your own marketing plan during the session.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWHAT'S INCLUDED:\u003c\/strong\u003e ✔ 3-hour workshop with live planning and strategy building ✔ Light refreshments + tea and coffee station ✔ Marketing channel map and planning template (yours to keep) ✔ Small group format for personalised support ✔ Optional follow-up 1:1 marketing audit\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBRING WITH YOU:\u003c\/strong\u003e 💻 Fully charged laptop 📱 Your phone 📝 Pen and paper (or use ours!)\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eTHIS WORKSHOP IS PERFECT FOR YOU IF:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYou're relying heavily on one platform (Instagram, Facebook, word of mouth) and it's not enough\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYour marketing feels scattered and you're not sure what's actually working\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYou've tried paid ads and felt like you were throwing money away\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYou want to attract the right kind of customers not just more of the wrong ones\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYou're ready to think differently about where and how you market your business\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Events on citrus","offers":[{"title":"Early Bird","offer_id":51247077753147,"sku":null,"price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Workshop Ticket","offer_id":51247077785915,"sku":null,"price":97.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/1738\/9627\/files\/kingston-collective-5-1755253529-689f0b19de463.jpg?v=1755253532"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/1738\/9627\/collections\/007A5264.jpg?v=1778586905","url":"https:\/\/eventsoncitrus.com.au\/collections\/small-business-workshops.oembed","provider":"Events on citrus","version":"1.0","type":"link"}