{"product_id":"marketing-your-small-business-in-the-new-era","title":"Marketing Your Small Business in the New Era -  Thursday 3rd of September 2026","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3\u003eMarketing Your Small Business Has Changed. Have You?\u003c\/h3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eMarketing Your Small Business in the New Era, Cut Through the Noise and Connect with the Right Customers\u003c\/p\u003e\n\u003cp\u003e📅 Thursday 3rd September 2026 | 9:30am – 12:30pm\u003c\/p\u003e\n\u003cp\u003e📍 Events on Citrus, 21 Citrus Street, Braeside Melbourne\u003c\/p\u003e\n\u003cp\u003e🎟 \u003cstrong\u003e$97 per person\u003c\/strong\u003e | Light refreshments included\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eTHE PROBLEM:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLet's bust a myth right now: you cannot run a sustainable business on social media alone. If that's your entire marketing strategy, you are one algorithm change away from losing everything you've built.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe marketing landscape has completely shifted. Budgets are tighter. Attention is harder to earn. And the old playbook, post on Instagram, run a Facebook ad, repeat, is delivering less and less return for more and more effort.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe good news? There are marketing opportunities hiding in plain sight that most small business owners have never even considered. And the businesses that are thriving right now aren't necessarily the ones spending the most, they're the ones showing up in the right places, consistently, in a way that builds genuine trust.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBeing seen in one place isn't enough. Being seen everywhere your customer already is, that's where the magic happens.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWHAT YOU'LL LEARN:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIn this 3-hour hands-on session, you will:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eUnderstand why \"just do social media\" is no longer a marketing strategy\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eMap out where your specific ideal customers actually spend their time (it might surprise you)\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eDiscover low-cost and no-cost marketing channels you probably haven't considered\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eLearn how to build a multi-platform presence that creates trust and recognition\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eUnderstand how to stretch a tight marketing budget further than you thought possible\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eCreate a simple marketing plan that's realistic for a one-person or small team business\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eStop feeling overwhelmed by marketing noise and start making clear, confident decisions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis is hands-on and interactive, you'll be building your own marketing plan during the session.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWHAT'S INCLUDED:\u003c\/strong\u003e ✔ 3-hour workshop with live planning and strategy building ✔ Light refreshments + tea and coffee station ✔ Marketing channel map and planning template (yours to keep) ✔ Small group format for personalised support ✔ Optional follow-up 1:1 marketing audit\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBRING WITH YOU:\u003c\/strong\u003e 💻 Fully charged laptop 📱 Your phone 📝 Pen and paper (or use ours!)\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eTHIS WORKSHOP IS PERFECT FOR YOU IF:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYou're relying heavily on one platform (Instagram, Facebook, word of mouth) and it's not enough\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYour marketing feels scattered and you're not sure what's actually working\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYou've tried paid ads and felt like you were throwing money away\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYou want to attract the right kind of customers not just more of the wrong ones\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eYou're ready to think differently about where and how you market your business\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Events on citrus","offers":[{"title":"Early Bird","offer_id":51247077753147,"sku":null,"price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Workshop Ticket","offer_id":51247077785915,"sku":null,"price":97.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/1738\/9627\/files\/kingston-collective-5-1755253529-689f0b19de463.jpg?v=1755253532","url":"https:\/\/eventsoncitrus.com.au\/products\/marketing-your-small-business-in-the-new-era","provider":"Events on citrus","version":"1.0","type":"link"}