Marketing Your Small Business Has Changed. Have You?

Marketing Your Small Business in the New Era, Cut Through the Noise and Connect with the Right Customers

📅 Thursday 3rd September 2026 | 9:30am – 12:30pm

📍 Events on Citrus, 21 Citrus Street, Braeside Melbourne

🎟 $97 per person | Light refreshments included

THE PROBLEM:

Let's bust a myth right now: you cannot run a sustainable business on social media alone. If that's your entire marketing strategy, you are one algorithm change away from losing everything you've built.

The marketing landscape has completely shifted. Budgets are tighter. Attention is harder to earn. And the old playbook, post on Instagram, run a Facebook ad, repeat, is delivering less and less return for more and more effort.

The good news? There are marketing opportunities hiding in plain sight that most small business owners have never even considered. And the businesses that are thriving right now aren't necessarily the ones spending the most, they're the ones showing up in the right places, consistently, in a way that builds genuine trust.

Being seen in one place isn't enough. Being seen everywhere your customer already is, that's where the magic happens.

WHAT YOU'LL LEARN:

In this 3-hour hands-on session, you will:

• Understand why "just do social media" is no longer a marketing strategy
• Map out where your specific ideal customers actually spend their time (it might surprise you)
• Discover low-cost and no-cost marketing channels you probably haven't considered
• Learn how to build a multi-platform presence that creates trust and recognition
• Understand how to stretch a tight marketing budget further than you thought possible
• Create a simple marketing plan that's realistic for a one-person or small team business
• Stop feeling overwhelmed by marketing noise and start making clear, confident decisions

This is hands-on and interactive, you'll be building your own marketing plan during the session.

WHAT'S INCLUDED: ✔ 3-hour workshop with live planning and strategy building ✔ Light refreshments + tea and coffee station ✔ Marketing channel map and planning template (yours to keep) ✔ Small group format for personalised support ✔ Optional follow-up 1:1 marketing audit

BRING WITH YOU: 💻 Fully charged laptop 📱 Your phone 📝 Pen and paper (or use ours!)

THIS WORKSHOP IS PERFECT FOR YOU IF:

• You're relying heavily on one platform (Instagram, Facebook, word of mouth) and it's not enough
• Your marketing feels scattered and you're not sure what's actually working
• You've tried paid ads and felt like you were throwing money away
• You want to attract the right kind of customers not just more of the wrong ones
• You're ready to think differently about where and how you market your business